This is an advert by Save the Children, reminding us that the violence in Syria is ongoing and real.
What starts out as a happy family scene quickly turns sour in this complelling video.
Three years since the start of the Syrian crisis, 10,000 children have died and 2.3 million people have become refugees. Seeing this little girl bear the brunt of the violence is a powerful way for the issue to resonate with the public a little closer to home.
Keep the kids in your thoughts folks.